Product Focus PM Maturity Diagnostic — In-depth

For heads of Product Management

How mature is your Product Management team — really?

The complete 38-question PM Maturity Diagnostic — a thorough, precise reading across all five dimensions of the Product Focus Maturity Model. Best when you've got the time to do it properly.

Time~8 minutes
Questions38
OutputMaturity score & report
CostFree

No sign-up, no email, nothing to download. Your answers are scored in your browser and never stored or sent to us — close the tab and they're gone.

The Product Focus PM Maturity Model

Five dimensions of product-management maturity, three named stages. Your diagnostic places your team on this map.

Level 1 · Immature
Level 2 · Managed
Level 3 · Leading
Leadership
PM lacks leadership · Weak vision · PM working in a vacuum, tactical focus
Head of PM in place · Clear vision and plan · Insights regularly sought by senior management
PM on the Board · "Voice of the market" · Full strategic alignment throughout the business
Organization
Confusion on who does what · Unclear decision-making · Project-led, little product governance
Roles and responsibilities clear · PM in place for all products · Decision-making process is clear
Roles agreed across all departments · PM driving product performance · Decisions sized to risk
People
Reactive, tactical firefighting · PM not valued by the business · No PM training
Strategic and tactical work · PM role accepted · Some PMs trained in some areas
High-performance, benchmarked team · Measured on KPIs · Everyone wants to work here
Tools
Few tools and templates · Knowledge held in individuals' heads · Little documentation
Templates in place for key activities · Systems for storing market and product information
Tools auto-collate and share information · High-quality, maintained product documentation
Processes
Few standard processes · Little or no reporting · Few relevant KPIs for products
Processes defined for key activities · Reporting per product · Lifecycle aligned with PM needs
Full end-to-end PM lifecycle · Automated tracking and KPI reporting · Continually improved
The full poster includes the detailed checklist for each dimension. View the full model (PDF) ↗
Leadership
Section 1 of 5

Section 1

Leadership

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Your PM maturity diagnostic

Your team is at the Managed stage

Level 2 · Managed

Maturity by dimension

Where your team stands across the five dimensions of the model.

Stage by dimension

Each dimension is rated Immature, Managed, or Leading.

What separates you from the next stage

For each dimension below, here's what an organisation at the next maturity stage typically looks like — drawn directly from the Product Focus Maturity Model. These are the gaps to close.

Take the next step toward a Leading product organisation

Wherever your team sits on the maturity model, Product Focus helps product leaders take the next step — through training, frameworks, and advisory programmes built specifically for Product Management.

See how Product Focus helps leaders →